LeBron James’ ‘The Shop’ is Now Shoppable in Stores and Online at CVS

LeBron James’ grooming brand The Shop — owned by the basketball star’s The SpringHill Company and based off the hit television show by the same name, which combs through barbershop banter and clean cuts — is now shoppable on CVS.com.

The partnership marks the brand’s first retail expansion since its launch last April with Happi Top 50 Company Parlux, which has been exclusively available at Walmart.

“We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now we want to give people another side to the experience,” said Paul Rivera, co-creator of The Shop. “There is nothing like the feeling you have walking out of the shop looking your best. It’s so amazing to partner with Walmart in neighborhoods all over the country to create a line of products to give people another way to experience a truly great barbershop.”

In addition to the brand’s new online presence at CVS, The Shop will also be available in 1,400 CVS stores nationwide.

The expansion marks a new chapter of growth for the brand, which aims to further its mission of reaching more consumers while offering them quality grooming products at an accessible price, per the brand. Retailing for $9.97 each, The Shop currently offers seven SKUs for a “well-rounded” grooming routine: Face Wash, Shaving Cream, Face Lotion, Aftershave Toner, Beard Cream, Hair Wash and Pomade.

The Product Line

The Shop Face Wash is an invigorating, multi-functional product with natural exfoliating particles gentle enough for daily use. The refreshing cleanser not only preps skin for routines, but conditions skin with Pro-Vitamin B5 and smooths rough and uneven skin texture.

The Shop Shave Cream cushions skin for improved razor glide, shave closeness and protection from razor burn and bumps. The dense, rich formula provides a protective surface that leaves skin feeling smooth, calm and refreshed after a shave.

The Shop Face Lotion is a simple, effective everyday moisturizer that provides all-day hydration for all skin types. It quickly absorbs and replenishes moisture post-cleansing, leaving skin with a clean-feeling hydration that is not heavy or greasy.

Aftershave Toner Anti-Bump Solution is a dual-purpose post-shave and skincare product with gentle acids and skin soothers to help prevent ingrown hairs and reduce post-shave irritation. The formula helps reduce dullness and keep pores clear to help prevent blemishes.

The Shop Beard Cream Leave-In Conditioner is a no-rinse, silky treatment providing deep conditioning with a lightweight, non-greasy feel. Emollient avocado oil is rich in vitamin E and softens and smooths beard hair, while shea butter helps to condition, tame and lock in moisture. Aloe leaf juice facilitates providing moisture to the skin for complete care.

The Shop 2-in-1 Hair is a coconut-derived cleanser that purifies the scalp and mane; and hair is left soft, shin, and manageable without feeling weighed down.

The Shop Hair Styling Smoothing Pomade facilitates styling while providing care to hair and scalp. This formula strengthens with mango seed extract while helping to create 360 waves and other styles effortlessly.